A24 first engaged Cultural Counsel in 2020 to execute the global launch of its philanthropic auction platform, A24 Auctions. In addition to securing major top-tier coverage for A24 Auctions—with over 400 feature-length press hits—Cultural Counsel worked with A24 prior to the launch to advise on messaging, timing, and strategy, positioning the project as an avenue for COVID-19 relief as well as a major film history moment.

Cultural Counsel continues to work closely with A24 to promote all of the brand’s merchandise, including new apparel, books, beauty products, games, home goods, and other objects.
From a fantasy tabletop roleplaying game to hot dog finger gloves, Cultural Counsel has placed coverage on A24’s eclectic and innovative merchandise in a wide array of top-tier media outlets, including The New York Times, Architectural Digest, GQ, W Magazine, and Vanity Fair.

Selected Press