Presented by Fondazione Prada, “The Prada Double Club Miami” by Carsten Höller was a three-night, two-part art installation and fully-functioning nightclub open during Miami Art Week. “The Prada Double Club Miami” offered a unique approach to entertainment and hospitality, as well as created a dialogue between contemporary art, music, lifestyle, and design.
As Prada’s on-site communications partner, Cultural Counsel handled guest list management, event support, and targeted media outreach that resulted in top-tier coverage in The New York Times, Vogue, Observer, and Garage Magazine. Our collaboration between Carsten Höller and Prada made for both an iconic art week experience, and a significant media moment.
