Red Bull Arts
In 2015, Cultural Counsel was engaged to establish Red Bull Arts into a highly respected, world-class exhibition space and nationwide program. By presenting Red Bull Arts as an experimental, non-commercial arts organization that redefines the role of corporate patronage, we helped foster relationships that have allowed the Red Bull team to stage major historical artist surveys—including the estates of John Giorno, Gretchen Bender, and Rammellzee—and solo exhibitions of established and emerging contemporary artists, such as Bjarne Melgaard, Sarah Meyohas, Akeem Smith, and MacArthur Fellow Mel Chin; develop programming partnerships with Performa, ProjectArt, NADA, and Independent Art Fair; and partner with Cultural Counsel and Reyes | Finn on a citywide, digital arts exhibition in Detroit.
After successfully rebranding Red Bull Arts’ New York exhibition platform, Cultural Counsel helped expand its Detroit sister program by consulting in the restructuring of its pre-existing artist residency and helping conceive two new initiatives: a curatorial fellowship and a local micro-grant program. Cultural Counsel helped unify Red Bull Arts' national program by creating critical dialogue between its two spaces, and establish Red Bull Arts as one of the premiere artist residencies in the U.S. through national outreach and quarterly junkets.
Our work with Red Bull Arts helped define the early years of our firm, and created a new model for corporate support of contemporary art.
Red Bull Arts