The Future Perfect

The Future Perfect reached out to Cultural Counsel at the beginning of 2022, as the contemporary design gallery was preparing to launch their newest space in Los Angeles, The Goldwyn House. Considered one of the world’s foremost players in the design world, The Future Perfect is distinguished by its range of vision and strong curatorial focus, which showcases studio-created works alongside one-of-a-kind and limited edition pieces.

Ahead of the opening of The Goldwyn House, owner David Alhadeff’s new home and gallery space in Beverly Hills, Cultural Counsel arranged for a two-part exclusive to run in WSJ. Magazine, telling the business side of the new home, and Alhadeff’s evolving vision for the company, as well as an in-depth design reveal of the home in ELLE DECOR magazine. This back to back top-tier exclusive coverage blitz resulted in a successful and highly buzzed about opening of The Goldwyn House.

Since then, we’ve worked with The Future Perfect over the course of numerous exhibitions, helping to raise the profile of their artists through profiles and coverage in major publications across the media.

Selected Press